WE THE CREATORS

We’re BU*; part scientists, part artists, part analysts. We mix data, flavor, and curiosity to compose the soundtrack of wellness. Come jam with us at BU*Labs.

  • Image of Umesh Gowda.

    Umesh Gowda

    Founder, Creator

    With decades of experience, Umesh works at the confluence of science, art, and human experience, translating the body’s quiet signals into sensory formulations where biology, perception, and purpose unfold into deeply felt, meaningful systems.

  • Aki Smith- Scientist & Formulator, BU Labs.He operates at the intersection of chemistry, perception, and behaviour—translating physiological signals into structured beverage systems. At BU Labs, his work moves beyond formulation to inquiry, decoding

    Aki Smith

    A Scientist and Formulator,

    He Craft’s sensory elixirs & Engineers sensory formulations at the intersection of chemistry and perception, decoding physiological signals into structured compounds that translate biology and cognition into functional beverages grounded in measurable human experience.

  • Black and white photo of a man with short dark hair, wearing earbuds and a dark shirt, resting his chin on his hand, looking away thoughtfully. This is Ritik Sachdev Bu*labs design lucifer - Our “design Lucifer” isn’t chaos for spectacle—it’s discipl

    Ritik Sachdev

    Creative Partner

    Our “design Lucifer” isn’t chaos for spectacle, it’s disciplined inquiry, breaking patterns and challenging comfort. We translate insight into products that resonate biologically and emotionally. At BU Labs, we don’t just formulate beverages, we interpret the body’s language to create meaningful, functional experiences.

  • Black and white photo of a young woman in a lab coat, examining a small test tube in her left hand while using a pipette with her right hand.

    Devanshi Sharma

    Lead Alchemist for Functional Food & Beverage Innovation

    Food science architect and formulation alchemist, turning ideas into scalable food and beverage products. Bridging global R&D, ingredient intelligence, and real-world manufacturing to craft delicious, functional, and sustainable innovations.

  • A woman with long dark hair, wearing earrings and a white lab coat with the logo 'BC LABS,' is holding a small jar and looking at it with concentration in a laboratory setting.

    Tahreem Khan

    Junior Innovation Specialist

    Food processing technologist supporting innovation through precise testing, analytical techniques (HPLC, LC-MS, GC-MS), and structured R&D trials. Translates data into actionable insights with strong documentation and seamless stakeholder collaboration.

  • Black and white photo of a smiling young man with short dark hair wearing a collared polo shirt, indoors with blurred background.

    Kabeer Bhagat

    Data Strategist

    A strategist of digital landscapes, Kabeer translates complex operational flows into clear, actionable intelligence. By harmonising AI-driven analysis with intuitive performance dashboards, he distills vast streams of data into a singular, visual narrative empowering the team to see beyond numbers and uncover the hidden rhythms of growth and efficiency.