WE THE CREATORS

We’re BU*; part scientists, part artists, part analysts. We mix data, flavor, and curiosity to compose the soundtrack of wellness. Come jam with us at BU*Labs.

  • Image of Umesh Gowda.

    Umesh Gowda

    Founder, Creator

    With decades of experience, Umesh works at the confluence of science, art, and human experience, translating the body’s quiet signals into sensory formulations where biology, perception, and purpose unfold into deeply felt, meaningful systems.

  • Aki Smith- Scientist & Formulator, BU Labs.He operates at the intersection of chemistry, perception, and behaviour—translating physiological signals into structured beverage systems. At BU Labs, his work moves beyond formulation to inquiry, decoding

    Aki Smith

    A Scientist and Formulator,

    He Craft’s sensory elixirs & Engineers sensory formulations at the intersection of chemistry and perception, decoding physiological signals into structured compounds that translate biology and cognition into functional beverages grounded in measurable human experience.

  • Black and white photo of a young woman in a lab coat, examining a small test tube in her left hand while using a pipette with her right hand.

    Devanshi Sharma

    Lead Alchemist for Functional Food & Beverage Innovation

    Food science architect and formulation alchemist, turning ideas into scalable food and beverage products. Bridging global R&D, ingredient intelligence, and real-world manufacturing to craft delicious, functional, and sustainable innovations.

  • A woman with long dark hair, wearing earrings and a white lab coat with the logo 'BC LABS,' is holding a small jar and looking at it with concentration in a laboratory setting.

    Tahreem Khan

    Junior Innovation Specialist

    Food processing technologist supporting innovation through precise testing, analytical techniques (HPLC, LC-MS, GC-MS), and structured R&D trials. Translates data into actionable insights with strong documentation and seamless stakeholder collaboration.